Business seminar on cashing in on the Loch Ness Monster
Businesses in the Highlands have been offered free advice on how they can cash in on the Loch Ness Monster myth.A free seminar, called Monster Marketing, will be hosted by the University of the Highlands and Islands (UHI) and tourism body VisitScotland. One of the speakers will talk about how he was asked by US actor Charlie Sheen for help in finding Nessie. The event in Inverness will be held during the quietest period in the history of claimed monster sightings.Last week, there were claims the legendary beast had been spotted in an Apple Maps satellite image.But sceptics have said that the image was created by the wake of the Loch Ness tourist boat, Jacobite Queen.The seminar will be held in Inverness on 16 May.
Willie Cameron, director of Loch Ness Marketing and a former Highlands and Islands Tourism Ambassador of the Year, will talk about Nessie's impact on the local area.UHI's Gary Campbell, who will host the event, said: "We are looking forward to hosting what promises to be a fascinating business seminar. "We will be exploring the theme that Loch Ness and the surrounding area mean more than just a monster. "We will discuss that, while the Loch Ness Monster might be seen as the main attraction for visiting the area, it is important to help tourists see what else is on offer."
Read rest and see pic here : http://www.bbc.co.uk/news/uk-scotland-highlands-islands-27113207